Prime Creative Media launches Hearing Practitioner Australia to serve the thriving hearing industry

Prime Creative Media is pleased to announce the launch of Hearing Practitioner Australia (HPA), the only independent business-to-business publication for the nation’s hearing industry. 


The multi-channel platform has been established to provide premium content relevant to support the growth of today’s audiologists, audiometrists, otolaryngologists/ENTs and other hearing professionals in Australia. 


HPA aims to be a voice for the entire hearing industry. It supports readers through intelligent reporting and analysis, in addition to the latest in news, business, products, research, and more. 


Led by an experienced health editorial team including Myles Hume and Helen Carter, the publication will deliver in-depth content with today’s hearing professionals in mind, delving into the challenges and opportunities facing the industry and, in turn, helping practitioners elevate the clinical and commercial aspects of providing hearing care. 

HPA is highly targeted with a focus on hearing professionals and executives making key purchasing decisions within their practices. For advertisers, this presents a unique opportunity to showcase their products and services alongside premium content, before a qualified audience. 


Prime Creative CEO John Murphy said he’s proud to launch a publication that will support the health of 3.6 million Australians who have some level of hearing loss.  


“At Prime Creative Media, we understand the role that independent B2B media plays in growing industries. With the launch of the Hearing Practitioner Australia (HPA) website, we’ve taken our first step into the world of ear health, and providing a dedicated platform that serves everyday hearing professionals,” says Mr. Murphy.  


“We look forward to partnering with businesses and organisations within the hearing industry, so we can all work together to help prevent hearing loss and create a better world for those with hearing impairment.” 


The HPA website is now online at and from May 2024 weekly newsletters will be sent directly to the inbox of subscribers who work in Australia’s hearing industry. 


The first hard copy magazine – delivered bi-monthly – will be launching in June 2024. Subscription to our print magazine and newsletter is currently free and can be done via the ‘subscribe’ button at the top of the homepage.  


For more information on partnering with HPA, download our Media Kit or contact HPA’s Brand Development Manager Luke Ronca at 


We welcome input and would love to hear about your latest hearing news. Editor Helen Carter can be emailed at