Prime Creative Media launches Editorial Academy in partnership with RMIT University
Prime Creative Media (PCM), Australia’s leading B2B publisher, is excited to unveil the Prime Creative Editorial Academy, a pioneering initiative designed to foster the next generation of journalists. In collaboration with RMIT University, this program offers a unique opportunity for talented students to gain practical experience and insight into the world of B2B journalism.
A Vision for Growth and Opportunity
John Murphy, CEO of Prime Creative Media, shared his enthusiasm: “We’re delighted to be involved with such a groundbreaking initiative. Prime Creative Media is all about Growing Individuals, Organisations and Industries. Working closely with such a reputable institution such as RMIT, it’s a pleasure to be able to give young and talented people the opportunity to commence a fulfilling and rewarding career in quality journalism.”
Jason Foster, Associate Lecturer in Journalism at RMIT, emphasised the strong partnership: “Prime Creative Media and RMIT have a long history of collaboration, not only through internships but also with many RMIT alumni now working at Prime Creative. The Prime Creative Editorial Academy aims to build on this foundation, providing RMIT students with an excellent pathway into the world of journalism.”
Academy Overview
The Prime Creative Editorial Academy, which launched in 2024, is designed to offer students a comprehensive introduction to B2B journalism. Over the course of the program, participants will engage in various tasks and projects that will prepare them for a professional career in the field. The curriculum focuses on real-world applications and provides valuable feedback and guidance from experienced industry professionals.
Our Commitment to Values
Prime Creative Media is a values-driven organisation, hiring staff based on core principles: Growth, Accountability, Humility, and Generosity. Students participating in the Editorial Academy are expected to align with these values, reflecting PCM’s mission of growing individuals, organisations, and industries.
How to Apply
Students interested in joining the PCM Editorial Academy should submit two pieces of work—one long-form article and one short-form piece—along with a statement answering the question: “Why would you like to participate in the PCM Editorial Academy?”
For more information or to apply, please contact, Monique Gaist at monique.gaist@primecreative.com.au or call +03 9690 8766.
About Prime Creative Media
Founded in 2002 by John Murphy, Prime Creative Media is Australia’s largest B2B publisher, specialising in integrated marketing communications across high-growth industries. With over 20 years of experience, PCM continues to provide multi-channel communication platforms, helping clients connect with decision-makers in key sectors.