Left to right: Alex Whitlock, Director Momentum Media; Christine Clancy, CEO Prime Creative Media; Jonathan Duckett, Group Sales Manager Prime Creative Media; Phillip Tarrant, Director Momentum Media.
Left to right: Alex Whitlock, Director Momentum Media; Christine Clancy, CEO Prime Creative Media; Jonathan Duckett, Group Sales Manager Prime Creative Media; Phillip Tarrant, Director Momentum Media.
October 1, 2025

Prime Creative Media acquires leading wealth management brands

Prime Creative Media has announced the acquisition of a suite of market-leading wealth management brands from Momentum Media, strengthening its position as one of Australia’s fastest-growing and largest B2B media organisations.

The portfolio has comprehensive coverage of all aspects Australia’s wealth management sector.

According to ASIC, the Australian managed funds industry held $2.5 trillion in assets under management in March 2021 while APRA valued superannuation at $4.1 trillion as of March 2025.

The portfolio includes Money Management, Investor Daily, IFA, SMSF Adviser and Super Review, together with their extensive awards, conferences and event franchises.

Collectively, these titles represent Australia’s most established, respected and frequented sources of insight for the broader wealth management community.

Across the portfolio, the brands connect with all professionals including financial advisers, superannuation professionals, fund managers and other core participants.

The acquisition, effective 1 October 2025, will see the brands and their dedicated teams transition into Prime Creative Media’s business.

John Murphy, Chairman of Prime Creative Media, said the acquisition represented a natural extension of the company’s growth strategy.

“These are prime assets in every sense – strong brands, loyal audiences and talented teams with deep expertise in the wealth sector.

“We see significant opportunity to invest in and expand their reach and to further develop the event platforms that have become essential meeting places for the industry.

“Under Prime’s stewardship, we believe these titles will continue to thrive and grow, delivering exceptional value to readers, clients and the broader wealth management ecosystem,” Mr Murphy said.

According to Alex Whitlock, Director of Momentum Media, the move was an important strategic step for both companies.

“Momentum has nurtured these brands for many years, and we are incredibly proud of the role they’ve played in supporting Australia’s wealth management industry.

“As we focus our resources on other sectors where we see major opportunities, it was vital to find the right home for these assets.

“Prime Creative Media has the scale, vision and commitment to take them forward, and I have no doubt they will flourish as part of the Prime portfolio,” Mr Whitlock said.

The transaction marks another milestone in Prime Creative Media’s rapid expansion across key sectors, building on its established strengths in transport, manufacturing, infrastructure and healthcare.

The addition of wealth management significantly broadens its reach and influence across sector that are central to Australia’s financial future.

For Momentum Media, the divestment provides the opportunity to re-capitalise and re-deploy resources into adjacent markets and its complementing businesses, while ensuring the wealth management brands continue to grow under new ownership.

Both companies have committed to a seamless transition for staff, clients and audiences, with continuity of publishing schedules, events and services.