In brief

Plant & Equipment is widely recognised as the go-to marketplace for those looking to buy and sell new and used industrial equipment.


Published 13 times a year as a dedicated self-covered section in every issue of Deals on WheelsEarthmovers & Excavators and Farms & Farm Machinery magazines, each issue is packed full of hundreds of new and used pieces of equipment for sale – from fabrication tools, generators, pumps and tanks through to larger machinery including cranes, forklifts other materials handling equipment and a whole lot more, making it an unrivalled tool in the ‘path to purchase’.


Plant & Equipment offers so much value to its readers. With the launch of its digital platform, TradePlantEquipment.com.au, buyers can view more than 13,000 stock items for sale in a rich database searchable by equipment type, make/model, price and location – 24/7.


Crucially, TradePlantEquipment.com.au leverages the editorial resources of Deals on WheelsEarthmovers & Excavators and Farms & Farm Machinery to provide readers information about the latest developments among those who provide this crucial equipment to workshops around the country.


The reason for its success is simple: it works! In a recent survey over 64% of readers said industry magazines and websites were an important source of information when researching a purchase.


Sellers, meanwhile, can list stock both in print and online, reaching a significantly larger audience of potential buyers (with most stock also syndicated across our network of transport and machinery websites). Research has found less than 20% of regular website visitors are frequent readers of the magazine.


This unique combination of content and classifieds, distributed across print and digital platforms, adds up to a richer, more user-friendly and powerful tool for buyers and sellers alike.

As an insert into Deals on Wheels, Earthmovers & Excavators and Farms & Farm Machinery magazines, Plant & Equipment boasts a combined circulation of more than 52,000 among in-market buyers and sellers

Andrew Hobbs - Managing Editor

Reach

Print circulation

52,000+ Readers

Print Magazine Frequency

Monthly

Monthly average page views

18,000+ Readers

Target audience​

Decision Makers across the transportation, construction, manufacturing, mining and farming industries.

View masthead

Plant & Equipment is an insert into Deals on Wheels, Earthmovers & Excavators and Farms & Farm Machinery magazines. By accessing this combined audience, Plant & Equipment boasts a combined circulation of more than 52,000 among in-market buyers and sellers.

Online

TradePlantEquipment.com.au offers buyers the opportunity to view more than 13,000 stock items for sale in a rich database searchable by equipment type, make/model, price and location.

Social Media

TradePlantEquipment.com.au has a strong following of targeted decision makers across its social media accounts.