BRAND MANUFACTURING

OVERVIEW

ANDREW HOBBS

EDITOR

“As an insert into Deals on Wheels, Earthmovers & Excavators and Farms & Farm Machinery magazines, Plant & Equipment boasts a combined circulation of more than 54,000 among in-market buyers and sellers”

PLANT & EQUIPMENT IS widely recognised as the go-to marketplace for those looking to buy and sell new and used industrial equipment.

Published 13 times a year as a dedicated self-covered section in every issue of Deals on Wheels, Earthmovers & Excavators and Farms & Farm Machinery magazines, each issue is packed full of hundreds of new and used pieces of equipment for sale – from cranes, forklifts and other materials handling equipment, to compressors, generators, machine tools, and a whole lot more, making it an unrivalled tool in the ‘path to purchase’.

Plant & Equipment offers so much value to its readers. With the launch of its digital platform, TradePlantEquipment.com.au, buyers can view more than 21,000 stock items for sale in a rich database searchable by equipment type, make/model, price and location – 24/7.

Crucially, TradePlantEquipment.com.au leverages the editorial resources of Deals on Wheels, Earthmovers & Excavators and Farms & Farm Machinery to provide users news and test reviews of new and used equipment for sale.
The reason for its success is simple: it works! In a recent survey over 64% of readers said industry magazines and websites were an important source of information when researching a purchase.

Sellers, meanwhile, can list stock both in print and online, reaching a significantly larger audience of potential buyers (with most stock also syndicated across our network of transport and machinery websites). Research has found less than 20% of regular website visitors are frequent readers of the magazine.

This unique combination of content and classifieds, distributed across print and digital platforms, adds up to a richer, more user-friendly and powerful tool for buyers and sellers alike!

REACH

CIRCULATION

53,283

MONTHLY UNIQUE BROWSERS

19,283

PRINT MAGAZINE FREQUENCY

MONTHLY

TARGET AUDIENCE

Decision Makers across the transportation, construction, manufacturing, mining and farming industries.

MAGAZINE

Plant & Equipment Machinery is an insert into Deals on Wheels, Earthmovers & Excavators and Farms & Farm Machinery magazines. By accessing all this audience, Plant & Equipment boasts a combined circulation of more than 54,000 among in-market buyers and sellers.

WEBSITE

TradePlantEquipment.com.au offers buyers the opportunity to view more than 21,000 stock items for sale in a rich database searchable by equipment type, make/model, price and location.

SOCIAL MEDIA

Trade Plant and Equipment has a strong following of targeted decision makers across its social media accounts.