MEET THE TEAM
Over a period of less than two decades, John has built Prime Creative Media into Australia’s most progressive and leading B2B multi-platform media organisation. From humble beginnings, he has developed a team of talented professionals that manage more than 80 mastheads and media brands, embracing print, digital and experiential mediums both in Australia and overseas markets.
Zelda is an experienced publishing industry executive who manages a growing team of business development managers to achieve outstanding marketing outcomes for clients across a range of Prime Creative Media titles in Melbourne. She is the former CEO of an international niche publishing and event company, was on the Victorian committee of Publishers Australia, and has been a guest lecturer on B2B publishing at RMIT University.
Christine Clancy has more than a decade of experience as a video and print Journalist and Editor, having worked for news agencies and publishing houses in Canada, Vietnam, and Australia. She holds a Bachelor’s degree in Journalism and a Master’s degree in Science and Technology Studies.
David has established himself as the country’s leading content marketing key account managers, specialising in working with large industrial clients. David has the unique ability to work with teams across large organisations to bring together marketing and communications resources, and effectively build and deliver multi-platform advertising campaigns.
Michelle has worked in B2B media in both print and digital for the past two decades. She studied Graphic Design at Swinburne University, and has accumulated an extensive portfolio of work that includes marketing services, publication, outdoor and digital design. She oversees a highly productive and capable design department producing both in-house and client creative.
Simon has a background in law, having completed a Bachelor of Laws at Queensland University of Technology. With more than 10 years of events experience, Simon has managed a broad range of events including B2B trade expos, full delegate conferences, summits, trade missions, gala dinners and awards nights and overseen international trade events in Hong Kong, Israel and New Zealand, as well as leading event delegations to mainland Europe, the United Kingdom and Asia.
Terry draws on many years of management in the media industry; print, online and TV. Previous to his media experience, Terry held National Sales Manager roles at international brands. With a background in professional sport, Terry draws from this experience to give him an understanding of team performance and being competitive in the business world.
Brooke is department head and financial controller of Prime Creative Media. With a background in both corporate and management accounting, Brooke is tasked with ensuring the financial health of the businesses.
Sarah Baker has more than a decade of editorial experience in the B2B space. Having studied Journalist at Latrobe University. Sarah is one of the world’s most recognised industry journalist in the coffee space, as Editor of BeanScene and Global Coffee Report. She currently leads the Melbourne editorial team, promoting the very best in B2B journalist practice.