Engine Room

Spend it where it counts: How to craft a smart B2B marketing strategy for 2021

By Christine Clancy, Publisher, Prime Creative Media Many companies are already considering how to invest their B2B marketing budgets for 2021. With so much up in the air, companies need to make the most out of every dollar to stay ahead in an uncertain climate. To support marketers in their efforts, Prime Creative Media undertook

The future of media: partnerships, not real estate

By Zelda Tupicoff, Chief Operating Officer Prime Creative Media There was a time when buying an ad in a magazine was like buying real estate. It was a numbers game: you would compare prices and locations, then go with the cheapest deal that would give you the largest audience. It was a cold transaction, often

Prime Creative Media surveys business leaders across 15 industries on effects of COVID restrictions and prospects for recovery

From 28 May to 5 June 2020, Prime Creative Media surveyed more than 2200 business leaders across 15 industries, to capture sentiment as the country began to lift COVID-19 restrictions.   The results paint a relatively positive picture of an industrial landscape experiencing its first recession in almost three decades. Just two-thirds of respondents reported a

Understanding the buyer journey in B2B Marketing

By David Dodd, National Key Accounts Manager Over the past 20 years, Prime Creative Media has worked with thousands of B2B companies to craft successful marketing strategies. Too often, we have seen marketers organise campaigns around short-term sales targets, hoping that a blitz in advertising over 1-3 months will result in immediate sales. We first

The dangers of going dark: How your marketing strategy now will affect your market share post-COVID

By John Murphy, CEO, Prime Creative Media The current pandemic has put society in a mindset that can best be compared with a war time mentality. Many are scared for their safety, unsure of what the post-COVID world will look like. The same can be said for corporate sentiment. Almost all companies have been affected

Showcasing hero clients to promote your business (and theirs)

By John Murphy, CEO, Prime Creative Media The case study is one of the most powerful tools available in B2B Marketing. It’s the ideal way to explain, in a practical and tangible way, how your products or services work, by having your clients do your talking for you. It’s social proof to prospects that working