Engine Room
What B2B marketers should take from Facebook’s move to block trusted news sites.
News organisations across Australia woke up shocked on the morning of Thursday 18 February to find that Facebook had blocked their news from being shared on its platform. This followed proposed new laws by the Australian Government to make social media platforms pay for content. The move was successful with Google, as the platform struck
What to look for in a quality database in B2B Marketing
Not all databases are created equal in B2B marketing. Prime Creative Media offers this latest complimentary resource in our Engine Room series to support the efforts of marketers. This infographic offers a checklist of what B2B companies should be looking for in a quality database.
Spend it where it counts: How to craft a smart B2B marketing strategy for 2021
By Christine Clancy, Publisher, Prime Creative Media Many companies are already considering how to invest their B2B marketing budgets for 2021. With so much up in the air, companies need to make the most out of every dollar to stay ahead in an uncertain climate. To support marketers in their efforts, Prime Creative Media undertook
The future of media: partnerships, not real estate
By Zelda Tupicoff, Chief Operating Officer Prime Creative Media There was a time when buying an ad in a magazine was like buying real estate. It was a numbers game: you would compare prices and locations, then go with the cheapest deal that would give you the largest audience. It was a cold transaction, often
Prime Creative Media surveys business leaders across 15 industries on effects of COVID restrictions and prospects for recovery
From 28 May to 5 June 2020, Prime Creative Media surveyed more than 2200 business leaders across 15 industries, to capture sentiment as the country began to lift COVID-19 restrictions. The results paint a relatively positive picture of an industrial landscape experiencing its first recession in almost three decades. Just two-thirds of respondents reported a
Understanding the buyer journey in B2B Marketing
By David Dodd, National Key Accounts Manager Over the past 20 years, Prime Creative Media has worked with thousands of B2B companies to craft successful marketing strategies. Too often, we have seen marketers organise campaigns around short-term sales targets, hoping that a blitz in advertising over 1-3 months will result in immediate sales. We first