The PCM engine room is Prime Creative Media’s inhouse centre for marketing expertise, where we share key takeaways from 27 years of experience in B2B marketing and publishing.
We highlight strategies that work so you can successfully engage with decision makers, educate the market and influence outcomes.
Mastering the extended B2B sales cycle
In the world of B2B marketing, the sales cycle can take months, or even years! These tips will help you sustain engagement as you move buyers through the cycle. The world of B2B
Storytelling: your B2B marketing superpower
Beyond the numbers and specs, storytelling can transform your B2B marketing from a transaction into a meaningful relationship. In the data-driven world of B2B marketing, it’
Enewsletters: are you overlooking a B2B marketing giant?
In the relentless battle for audience attention, trusted third-party enewsletters provide a direct, cost-effective path to new clients. In the fast-paced world of B2B marketing,
Multi-channel marketing: fast tracking the path to sales
In the complex landscape of B2B sales, multi-channel marketing is not just a beneficial strategy; it’s a necessity. Multi-channel marketing involves interacting with pote
Maximise event investment in four steps
In-person events are a fantastic way to build your relationships with current, new and prospective clients. They also come with a significant price tag, so you want to do everythin
Measuring marketing ROI: metrics that matter
What’s the most important measure of success in a B2B marketing campaign? Hint: it’s not website page views or social media likes. As a business owner or marketer, you want t