The PCM engine room is Prime Creative Media’s inhouse centre for marketing expertise, where we share key takeaways from 27 years of experience in B2B marketing and publishing.
We highlight strategies that work so you can successfully engage with decision makers, educate the market and influence outcomes.
The power of 12-month B2B media partnerships
At Prime Creative Media, we’re in the business of long-term thinking. Our purpose has always been to grow individuals, organisations and industries – and achieving that kind of
Making the most of your publishing partners
In the race to capitalise on AI-generated content and automated campaigns, it’s easy to forget the value of human insight – particularly the kind offered by publishing professi
Amplify your event marketing as an exhibitor
Learn how to amplify your event marketing and get more ROI from trade shows with smart media strategies that go beyond the show floor. As a conference exhibitor, you’re alr
Mapping a B2B marketing campaign
Develop a marketing campaign that gets results in six simple steps. You know your business inside and out. You have a fantastic product or service that solves a real problem for
The dangers of going dark in marketing
Going dark in your marketing to pinch pennies can backfire, often causing more harm than good. When companies see a downturn in revenue or profits (or both!) one of the first thi
Earned media: you get what you pay for
The popularity of “earned media” is on the rise in marketing circles, but does the cost versus reward equation actually add up? In the B2B marketing game, rule number one is