The PCM engine room is Prime Creative Media’s inhouse centre for marketing expertise, where we share key takeaways from 27 years of experience in B2B marketing and publishing.
We highlight strategies that work so you can successfully engage with decision makers, educate the market and influence outcomes.
The B2B marketing trends set to define 2026
B2B marketing is evolving faster than ever. The tactics that once drove growth – from mass lead generation to one-off campaigns – are giving way to a more intelligent, connecte
Awareness marketing: the secret to campaign success
In B2B marketing, it’s easy to get tunnel vision around a big short-term campaign – that crucial product launch, lead generation drive or event promotion that promises measurab
Content marketing for the sales funnel: how to win at every stage
Effective sales funnel management is critical in a successful B2B sales process. From first contact to final decision, each stage of the buyer journey presents a unique opportunity
The power of 12-month B2B media partnerships
At Prime Creative Media, we’re in the business of long-term thinking. Our purpose has always been to grow individuals, organisations and industries – and achieving that kind of
Making the most of your publishing partners
In the race to capitalise on AI-generated content and automated campaigns, it’s easy to forget the value of human insight – particularly the kind offered by publishing professi
Amplify your event marketing as an exhibitor
Learn how to amplify your event marketing and get more ROI from trade shows with smart media strategies that go beyond the show floor. As a conference exhibitor, you’re alr