The PCM engine room is Prime Creative Media’s inhouse centre for marketing expertise, where we share key takeaways from 27 years of experience in B2B marketing and publishing.
We highlight strategies that work so you can successfully engage with decision makers, educate the market and influence outcomes.
Enewsletters: are you overlooking a B2B marketing giant?
In the relentless battle for audience attention, trusted third-party enewsletters provide a direct, cost-effective path to new clients. In the fast-paced world of B2B marketing,
Multi-channel marketing: fast tracking the path to sales
In the complex landscape of B2B sales, multi-channel marketing is not just a beneficial strategy; it’s a necessity. Multi-channel marketing involves interacting with pote
Maximise event investment in four steps
In-person events are a fantastic way to build your relationships with current, new and prospective clients. They also come with a significant price tag, so you want to do everythin
Measuring marketing ROI: metrics that matter
What’s the most important measure of success in a B2B marketing campaign? Hint: it’s not website page views or social media likes. As a business owner or marketer, you want t
Content marketing: the importance of quality
In marketing, the content beast is always hungry – but be wary of feeding it a junk diet. In a world where the term “content” is thrown around constantly, it’s import
The five fundamentals of B2B marketing
B2B marketing to businesses can be challenging, but following five universal truths can illuminate the path to success.
Meet your target market where they are
Building brand equity hinges on using the right communication channels. In the business-to-business (B2B) sector, advertising is an important part of any media and communications s
How to achieve 365 days of client engagement
An “always on” approach to marketing is essential in the world of B2B sales. Unlike B2C sales, which are often made impulsively, sometimes even within a matter of minutes, sale
Why brand marketing is critical in B2B
Establishing a strong brand identity is the first step in developing meaningful connections with your target customers. B2B brand marketing strategies focus on creating long-term t