The PCM engine room is Prime Creative Media’s inhouse centre for marketing expertise, where we share key takeaways from 27 years of experience in B2B marketing and publishing.
We highlight strategies that work so you can successfully engage with decision makers, educate the market and influence outcomes.
The dangers of going dark in marketing
Going dark in your marketing to pinch pennies can backfire, often causing more harm than good. When companies see a downturn in revenue or profits (or both!) one of the first thi
Earned media: you get what you pay for
The popularity of “earned media” is on the rise in marketing circles, but does the cost versus reward equation actually add up? In the B2B marketing game, rule number one is
Taking a strategic approach to content marketing
We’ve all heard the expression content is king – but what does that really mean? When people say content is king, they’re referring to content marketing – the strategic c
How to build relationships and cultivate trust
In the complex landscape of B2B marketing, cultivating trust through genuine relationships isn’t just beneficial, it’s the critical foundation for closing deals. When
Mastering the extended B2B sales cycle
In the world of B2B marketing, the sales cycle can take months, or even years! These tips will help you sustain engagement as you move buyers through the cycle. The world of B2B
Storytelling: your B2B marketing superpower
Beyond the numbers and specs, storytelling can transform your B2B marketing from a transaction into a meaningful relationship. In the data-driven world of B2B marketing, it’