The PCM engine room is Prime Creative Media’s inhouse centre for marketing expertise, where we share key takeaways from 27 years of experience in B2B marketing and publishing.
We highlight strategies that work so you can successfully engage with decision makers, educate the market and influence outcomes.
Amplify your event marketing as an exhibitor
Learn how to amplify your event marketing and get more ROI from trade shows with smart media strategies that go beyond the show floor. As a conference exhibitor, you’re alr
Mapping a B2B marketing campaign
Develop a marketing campaign that gets results in six simple steps. You know your business inside and out. You have a fantastic product or service that solves a real problem for
The dangers of going dark in marketing
Going dark in your marketing to pinch pennies can backfire, often causing more harm than good. When companies see a downturn in revenue or profits (or both!) one of the first thi
Earned media: you get what you pay for
The popularity of “earned media” is on the rise in marketing circles, but does the cost versus reward equation actually add up? In the B2B marketing game, rule number one is
Taking a strategic approach to content marketing
We’ve all heard the expression content is king – but what does that really mean? When people say content is king, they’re referring to content marketing – the strategic c
How to build relationships and cultivate trust
In the complex landscape of B2B marketing, cultivating trust through genuine relationships isn’t just beneficial, it’s the critical foundation for closing deals. When