RESOURCES & INFRASTRUCTURE

OVERVIEW

ANDREW HOBBS

EDITOR

Earthmovers & Excavators provides users with exclusive access to news and test reviews of both new and used equipment for sale. ”

MORE THAN THREE DECADES since its launch, Earthmovers & Excavators is still widely recognised as the handbook for those looking to buy and sell new and used earthmoving and civil construction machinery.

Published 13 times a year, each 200+ page issue is packed full of thousands of new and used machines, and related parts and accessories, for sale – plus news and independent test reviews of new and used equipment, making it an influential tool in the ‘path to purchase’.

Crucially, TradeEarthmovers.com.au leverages the editorial resources of Earthmovers & Excavators to provide users with exclusive access to news and test reviews of both new and used equipment for sale.

The reason for its success is simple: it works! In a recent survey more than 64% of readers said industry-related magazines and websites were an importance source of information when researching a major purchase. Almost half (48%) had read Earthmovers & Excavators magazine in the past three months; while 45% had visited TradeEarthmovers.com.au in the period.

Sellers, meanwhile, can list stock both in print and online, reaching a significantly larger audience of potential buyers.

Research has found just 16% of regular website visitors are frequent readers of the magazine.

This unique combination of content and classifieds, distributed across print and digital platforms, adds up to a richer, more user-friendly and powerful tool for buyers and sellers alike!

REACH

CIRCULATION

12,237

NEWSLETTER SUBSCRIBERS

5,937

PRINT MAGAZINE FREQUENCY

13 times a year

MONTHLY UNIQUE BROWSERS

74,043

TARGET AUDIENCE

In-market buyers of new and used earthmoving, civil construction, road-making, mining and forestry machinery.

NEWSLETTER

Weekly

MAGAZINE

Published 13 times a year, each 200+ page issue is packed full of thousands of new and used machines, and related parts and accessories, for sale – plus news and independent test reviews of new and used equipment, making it an influential tool in the ‘path to purchase’.

WEBSITE

With the launch of its digital platforms, TradeEarthmovers.com.au and Forhire.TradeEarthmovers.com.au, buyers can view more than 48,000 stock items for sale and for hire in a rich database searchable by equipment type, make/model, price and location – 24/7.

SOCIAL MEDIA

Trade Earth Movers is active across every major social media platform, including 6,213 Facebook followers, 1,760 LinkedIn Group Members, 412 Twitter Followers, and 2,690 You Tube subscribers.