Prime Creative Media is delighted to announce that it is the new custodian of Big Rigs National Road Transport Newspaper, that has proudly covered the transport industry for the past 28 years. As a grassRead More
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Why B2B marketing is not a one-night-stand
Understanding the buyer’s journey is key to building an effective marketing campaign. By David Dodd, National Key Account Manager, Prime Creative Media If your sales team is struggling to close deals, they are not alone. A study by Biznology found the average sales process takes 22% longer today than it did five years ago. With [...] Continue reading »
Prime Creative Media appoints experienced team to newly acquired Australian Bulk Handling Review.
Australia’s leading bulk handling magazine and website, Australian Bulk Handling Review (ABHR), is now under new ownership. ABHR is now part of Australia’s leading business-to-business publisher Prime Creative Media. Recognised as the bulk handling industry’s only dedicated magazine, website and news platform, ABHR has an enviable reputation as the authority on bulk handling in industries [...] Continue reading »
Prime Creative Media hosts 12th Food & Beverage Industry Awards
Prime Creative Media was proud to host the 12th Food & Beverage Industry Awards, that took place in Sydney on 23 September. This year's event was hosted by Channel Seven’s Larry Emdur, with more than 150 guests attending the event. There were 15 awards in all, which were assessed based on several criteria including production innovation, [...] Continue reading »
Business myth buster – Sales make money while marketing spends it
4 steps to aligning your sales and marketing teams By Brad Buchanan, Chief Operating Officer, Prime Creative Media “We call marketing ‘sales prevention’,” one of our biggest customers once told me. He was the sales manager of a major Australian brand, one that spends millions of dollars per year on marketing. Despite this significant investment, [...] Continue reading »