Prime Creative Media surveys business leaders across 15 industries on effects of COVID restrictions and prospects for recovery

From 28 May to 5 June 2020, Prime Creative Media surveyed more than 2200 business leaders across 15 industries, to capture sentiment as the country began to lift COVID-19 restrictions.   The results paint a relatively positive picture of an industrial landscape experiencing its first recession in almost three decades. Just two-thirds of respondents reported a

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Understanding the buyer journey in B2B Marketing

By David Dodd, National Key Accounts Manager Over the past 20 years, Prime Creative Media has worked with thousands of B2B companies to craft successful marketing strategies. Too often, we have seen marketers organise campaigns around short-term sales targets, hoping that a blitz in advertising over 1-3 months will result in immediate sales. We first

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A message from the CEO to our partners

As Australia’s largest B2B publisher we have been looking at how we can best support our many industries through the changing COVID-19 situation. We are committed to keeping our industries connected and supporting our clients and readers through this challenging time. We recognise that meeting in person will be limited in the months ahead. Major

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MICE2020 sells out

MICE2020

The 2020 Melbourne International Coffee Expo (MICE2020) has sold out of exhibition space, six months ahead of the event. MICE2020 will run from 4 to 7 May, and will host the World Barista Championship (WBC) and World Brewers Cup (WBrC). It is anticipated to be the largest edition of the show since it began in

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Australasian Supply Chain Institute partners with Prime Creative Media for ASCI2020 Conference

Australasian Supply Chain Institute (ASCI) announced on 27 November that it would partner with Prime Creative Media for the ASCI2020 conference to be held 15-17 September in Sydney. ASCI’s annual conference, ASCI2020, will be the most significant supply chain management conference of the year at a time when greater scrutiny and legislative requirements are placed

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