The numbers do lie
Why the CPM pricing model doesn’t work in B2B marketing
Business myth buster – Sales make money while marketing spends it
4 steps to aligning your sales and marketing teams
The medium is the message
Crafting an effective, multiplatform marketing strategy
Reaching the right audience with the right event
Business is all about relationships. Many factors will influence a business decision, but ultimately the face-to-face, personalised nature of a relationship will be the key driver
How does your industry consume information?
We take the time to sift through multiple industries and platforms to share insights on media preferences
Three digital facts to ensure marketing effectiveness
Still experimenting with Facebook and Google? It’s time to clarify your overall marketing strategy.
Earned or borrowed? How to gain an audience
In the content marketing game, rule No.1 is to make sure your content gets read by the right people.
Do you really know who your ideal client is?
Our 5-step guide to figuring it out.
Deciding what platforms are best for your target market
By Brad Buchanan – COO Prime Creative Media Across the planet, the average person spends 492 minutes a day* consuming media. That’s more than eight hours surfing the net, watch
How to achieve 365 days of client engagement
Why understanding your client’s decision making needs to be the starting point in crafting marketing campaigns.