Engine Room Archives - Page 2 of 3 - Prime Creative Media

How to stay connected to clients and still make sales during the COVID-19 crisis

During a crisis such as COVID-19, the industry landscape can be changing daily, so how can we best equip our teams to communicate regularly with clients and still generate sales? We share some practical tips. Encouraging sales teams to make calls can be challenging in the best of times. Any sales manager knows that the

5 key levers of influence to supercharge any marketing campaign

Of the many theories I used in university, there are only a handful that I’ve been able to practically apply in my professional life. Robert Cialdini’s work on influence and persuasion is definitely one.

The numbers do lie

Why the CPM pricing model doesn’t work in B2B marketing

Business myth buster – Sales make money while marketing spends it

4 steps to aligning your sales and marketing teams

The medium is the message

Crafting an effective, multiplatform marketing strategy

Reaching the right audience with the right event

Business is all about relationships. Many factors will influence a business decision, but ultimately the face-to-face, personalised nature of a relationship will be the key driver for success.