Engine Room

What B2B marketers should take from Facebook’s move to block trusted news sites.

News organisations across Australia woke up shocked on the morning of Thursday 18 February to find that Facebook had blocked their news from being shared on its platform. This followed proposed new lawsRead More

What to look for in a quality database in B2B Marketing

Not all databases are created equal in B2B marketing. Prime Creative Media offers this latest complimentary resource in our Engine Room series to support the efforts of marketers. This infographic offers a checklist of what B2B companies should be looking for in a quality database. Continue reading »

Spend it where it counts: How to craft a smart B2B marketing strategy for 2021

By Christine Clancy, Publisher, Prime Creative Media Many companies are already considering how to invest their B2B marketing budgets for 2021. With so much up in the air, companies need to make the most out of every dollar to stay ahead in an uncertain climate. To support marketers in their efforts, Prime Creative Media undertook [...] Continue reading »

The future of media: partnerships, not real estate

By Zelda Tupicoff, Chief Operating Officer Prime Creative Media There was a time when buying an ad in a magazine was like buying real estate. It was a numbers game: you would compare prices and locations, then go with the cheapest deal that would give you the largest audience. It was a cold transaction, often [...] Continue reading »

Prime Creative Media surveys business leaders across 15 industries on effects of COVID restrictions and prospects for recovery

From 28 May to 5 June 2020, Prime Creative Media surveyed more than 2200 business leaders across 15 industries, to capture sentiment as the country began to lift COVID-19 restrictions. The results paint a relatively positive picture of an industrial landscape experiencing its first recession in almost three decades. Just two-thirds of respondents reported a [...] Continue reading »

Understanding the buyer journey in B2B Marketing

By David Dodd, National Key Accounts Manager Over the past 20 years, Prime Creative Media has worked with thousands of B2B companies to craft successful marketing strategies. Too often, we have seen marketers organise campaigns around short-term sales targets, hoping that a blitz in advertising over 1-3 months will result in immediate sales. We first [...] Continue reading »

The dangers of going dark: How your marketing strategy now will affect your market share post-COVID

By John Murphy, CEO, Prime Creative Media The current pandemic has put society in a mindset that can best be compared with a war time mentality. Many are scared for their safety, unsure of what the post-COVID world will look like. The same can be said for corporate sentiment. Almost all companies have been affected [...] Continue reading »

Showcasing hero clients to promote your business (and theirs)

By John Murphy, CEO, Prime Creative Media The case study is one of the most powerful tools available in B2B Marketing. It’s the ideal way to explain, in a practical and tangible way, how your products or services work, by having your clients do your talking for you. It’s social proof to prospects that working [...] Continue reading »

Why B2B marketing is not a one-night-stand

Understanding the buyer’s journey is key to building an effective marketing campaign. By David Dodd, National Key Account Manager, Prime Creative Media If your sales team is struggling to close deals, they are not alone. A study by Biznology found the average sales process takes 22% longer today than it did five years ago. With [...] Continue reading »

How to get the most out of digital marketing during Covid-19

We outline the two key drivers marketers should focus on in aligning their digital strategy in the face of the Coronavirus crisis. By Zelda Tupicoff, COO, Prime Creative Media It’s not uncommon for B2B companies to rely heavily on in-person meetings and trade events in their sales process. Not many people buying industrial equipment, commercial [...] Continue reading »

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