Prime Creative Media surveys business leaders across 15 industries on effects of COVID restrictions and prospects for recovery

From 28 May to 5 June 2020, Prime Creative Media surveyed more than 2200 business leaders across 15 industries, to capture sentiment as the country began to lift COVID-19 restrictions.   The results paint a relatively positive picture of an industrial landscape experiencing its first recession in almost three decades. Just two-thirds of respondents reported a [...] Continue reading »

Understanding the buyer journey in B2B Marketing

By David Dodd, National Key Accounts Manager Over the past 20 years, Prime Creative Media has worked with thousands of B2B companies to craft successful marketing strategies. Too often, we have seen marketers organise campaigns around short-term sales targets, hoping that a blitz in advertising over 1-3 months will result in immediate sales. We first [...] Continue reading »

Why B2B marketing is not a one-night-stand

Understanding the buyer’s journey is key to building an effective marketing campaign. By David Dodd, National Key Account Manager, Prime Creative Media If your sales team is struggling to close deals, they are not alone. A study by Biznology found the average sales process takes 22% longer today than it did five years ago. With [...] Continue reading »