What B2B marketers should take from Facebook’s move to block trusted news sites.
News organisations across Australia woke up shocked on the morning of Thursday 18 February to find that Facebook had blocked their news from being shared on its platform. This foll
What to look for in a quality database in B2B Marketing
Not all databases are created equal in B2B marketing. Prime Creative Media offers this latest complimentary resource in our Engine Room series to support the efforts of marketers.
Spend it where it counts: How to craft a smart B2B marketing strategy for 2021
By Christine Clancy, Publisher, Prime Creative Media Many companies are already considering how to invest their B2B marketing budgets for 2021. With so much up in the air, companie
The future of media: partnerships, not real estate
By Zelda Tupicoff, Chief Operating Officer Prime Creative Media There was a time when buying an ad in a magazine was like buying real estate. It was a numbers game: you would compa
Prime Creative Media surveys business leaders across 15 industries on effects of COVID restrictions and prospects for recovery
From 28 May to 5 June 2020, Prime Creative Media surveyed more than 2200 business leaders across 15 industries, to capture sentiment as the country began to lift COVID-19 restricti
Understanding the buyer journey in B2B Marketing
By David Dodd, National Key Accounts Manager Over the past 20 years, Prime Creative Media has worked with thousands of B2B companies to craft successful marketing strategies. Too o
The dangers of going dark: How your marketing strategy now will affect your market share post-COVID
By John Murphy, CEO, Prime Creative Media The current pandemic has put society in a mindset that can best be compared with a war time mentality. Many are scared for their safety, u
Showcasing hero clients to promote your business (and theirs)
By John Murphy, CEO, Prime Creative Media The case study is one of the most powerful tools available in B2B Marketing. It’s the ideal way to explain, in a practical and tangible
Why B2B marketing is not a one-night-stand
Understanding the buyer’s journey is key to building an effective marketing campaign.
How to stay connected to clients and still make sales during the COVID-19 crisis
During a crisis such as COVID-19, the industry landscape can be changing daily, so how can we best equip our teams to communicate regularly with clients and still generate sales? W
5 key levers of influence to supercharge any marketing campaign
Of the many theories I used in university, there are only a handful that I’ve been able to practically apply in my professional life. Robert Cialdini’s work on influence and pe