Amplify your event marketing as an exhibitor
Learn how to amplify your event marketing and get more ROI from trade shows with smart media strategies that go beyond the show floor.
As a conference exhibitor, you’re already investing valuable time, resources and energy to be in front of your target market. Whether you’re launching a new product, building brand awareness, or strengthening existing relationships, trade shows and conferences offer rare, high-impact opportunities to connect with key decision makers face-to-face.
But in a bustling exhibition hall filled with noise, colour and competition, simply showing up with a stand is no longer enough.
To truly stand out, you need to amplify your event marketing – before, during and after the show.
Why event presence alone isn’t enough
Your booth is an excellent starting point, but it’s not the full picture. In today’s B2B landscape, effective marketing is about integrated, multi-channel strategies. This is especially important in critical industries like transport, infrastructure, manufacturing and logistics, where the buying cycle is long and trust is built over time.
While your physical presence creates a moment of connection, what you do around the event will also determine whether your brand will be remembered – and shortlisted – after the lanyards come off.
Extend your reach with strategic media placements
One of the most powerful ways to boost the effectiveness of your event investment is by pairing your exhibition with strategic advertising and content in media that is distributed at the show itself.
This gives you multiple touchpoints with your audience: they see your booth, they see your brand in a respected industry publication, and they take that messaging with them – literally – back to the office.
At Prime Creative Media, we run more than 15 major conferences, exhibitions and awards nights every year; and we also work closely with event organisers across more than 20 industries to ensure our print and digital platforms are in the hands of attendees, both on the show floor and before they even arrive.
Our publications are often the official media partners of Australia’s largest B2B events, which means your brand can be front and centre in pre-event promotion, showguides, post-show wrap-ups and beyond.
The power of content that lasts
When you advertise in an event-distributed publication or contribute thought leadership content, you’re not just grabbing attention, you’re building credibility. You position your brand as a trusted voice in the industry, aligned with the trends and challenges your customers are navigating.
This is especially effective when your content appears in an editorial environment that your audience already trusts. Whether it’s a product feature, an interview with your CEO, or a case study demonstrating ROI, this type of content, combined with great conversations at your booth with potential buyers, ensures your business is the one they remember after a busy show.
Best practices for amplifying event marketing
Here are three key ways to make your event presence go further:
- Invest in high-quality content
Use editorial or advertorial opportunities to showcase your expertise. Content marketing builds trust and keeps your brand top-of-mind.
- Use digital and print together
Digital advertising can drive booth traffic before the show, while print editions distributed on-site can capture attention in the moment.
- Keep the conversation going post-event
Don’t let your marketing stop at the booth. Repurpose content for your website, social media and email follow-ups.
Amplify your investment
At Prime Creative Media, we specialise in amplifying B2B event marketing. As both event organisers and publishers, we have a unique understanding of how to help brands succeed in competitive trade show environments.
From tailored content strategies to targeted media buys, we help you get more out of every dollar you spend – so your impact doesn’t stop when the show does.
Ready to get more from your next event?
Talk to us about how we can help you build a campaign that puts your brand in the spotlight – on the show floor and beyond.