Prime Creative Media Drives Forward with Acquisition of Australia’s Leading Classic Car Magazine Unique Cars

Prime Creative Media is excited to announce the acquisition of Unique Cars, Australia’s leading publication for classic car enthusiasts.  

A best-seller Australia-wide, Unique Cars and its accompanying website Trade Unique Cars are the leading national print and digital marketplace and content hub for owners, drivers and collectors of special cars.  

Unique Car connects this passionate community, and Prime Creative Media CEO John Murphy says he is humbled to be able to invest in the publication and its online platform to support its growth. 

Unique Cars plays such a strong role in supporting the lifestyle of classic car enthusiasts, and we are so thrilled to welcome the title to our family of mastheads,” says Mr Murphy. “Following our purpose of growing individuals, organisations and industries we look forward to continuing to build on this already strong title.”    

Unique Cars fits well into Prime Creative Media’s current offering of publications that include a marketplace offering including Deals on Wheels, Earthmovers and Excavators and Farms and Farm Machinery.  

Prime Creative Media has already started working with Wheels Media on the transfer of the publication. This is Prime Creative Media’s second round of acquisitions with Wheels Media, after it acquired the Trader Group of industry titles in 2021. Given the two companies’ experience working together, both expect a smooth handover for readers and clients.  

“We are so happy to see Unique Cars join Prime Creative Media,” says Christian Clark, CEO of Wheels Media. “It’s a natural fit given its expertise is mixing strong content-driven publications with a classified offering. We look forward to seeing the continued growth of Unique Cars under its new ownership.”  

For any enquiries regarding the transition, or interest in being involved in the publication, please contact: 

James Rock
Marketplace Manager
(03) 9690 8766 


About Prime Creative Media 

Prime Creative Media is Australia’s leading B2B publishing and events company. Its team provides industry-leading, multi-channel communications platforms through 45 mastheads that cover developments across Australia’s most critical industries, including transportation, manufacturing, logistics, resources, energy, construction, infrastructure, education, and health care. Its proprietary advertising platform Trader Ads places buy/sell listings across a network of 35 relevant titles. Prime Creative Media employs more than 150 media professionals, with offices in both Melbourne and Sydney. Through its purpose of Growing Individuals, Organisations, and Industries its team provides key market knowledge and intelligence, as trusted advisers to the industries they serve.