Prime Creative Media’s Melbourne Headquarters has been shortlisted by the Australian Institute of Architects for the top commercial architecture prize for the city. For details, click here
As a finalist in the 2023 Victoria Architecture Awards, this is the second major recognition for the ground-breaking Melbourne NewQuay, Escala development that is home to Australia’s leading B2B publishing company. The building was already recognised in 2022 with the prestigious High Density Development Award.
This latest recognition emphasises the cutting-edge design of Prime Creative Media’s offices, and how it has been integrated into the modern urban environment
As the project summary states: “A benchmark mixed-use precinct in Melbourne’s NewQuay, Escala features an activated public realm combining commercial and office tenancies that complement a 20-storey residential tower.”
It notes that the $80 Million project includes 173 apartments, 2400 square metres of commercial office space – Prime Creative Media’s headquarters – as well as fine grain ground-level retail.
Andy Fergus, Urban Design, City of Melbourne said of the building: “The breaking of the podium into a series of distinct formal and functional elements is particularly successful, each with its own material language, unified by the laneway, pocket park and a public realm treatment.”
He notes that the design “sets a new benchmark within Docklands’ context”. For Prime Creative Media team members working at the Docklands office, they are treated with more than just strong aesthetic design. Team members enjoy access to a lap pool, spa rooftop garden and gym thanks to the integration with the residences. In their workspace, all team members have electric stand/sit desks, a two-screen set-up and commercial espresso machines on site.
A number of opportunities are available for new team members, contact email@example.com to find out more.