Prime Creative Media is excited to announce that it has acquired the Trader Industry group of titles from Are Media as of 1 July 2021.
The sale will see 11 separate mastheads and digital platforms covering transport, civil construction and agriculture transferred to the Australian-owned B2B publisher. Prime Creative Media CEO John Murphy says the acquisition is an important step in supporting these vital industries, by ensuring these leading publications continue into the future.
“Having a variety of print and digital publications, owned by Australian companies, is critical to maintaining a diverse media landscape,” says Mr. Murphy. “Far too many publications in this country are closing down, as they adopt digital-first strategies only to lose even more market share to Google and Facebook. By keeping Australian-owned publications alive, we can invest in quality journalists, and cover the important developments taking shape in these industries that play such a critical role in our economy.”
Over the past two decades, Prime Creative Media has acquired more than 20 mastheads and launched many others, covering major Australian industries including manufacturing, infrastructure, resources, education, transport, hospitality, waste and resource recovery, and more. Through its multi-platform approach via print, digital and events, the publisher has served these industries by investing in quality content, brands and events, in line with its purpose of growing individuals, organisations and industries.
Prime Creative Media will purchase the group of titles and platforms from Are Media, which was rebranded in September last year after its acquisition by Mercury Capital. CEO Automotive for Are Media Andrew Beecher says this new home is an ideal fit for these titles, aligning with Prime Creative Media’s efforts in supporting B2B media and these key Australian industries.
“We are so happy that these titles have found a home at Prime Creative Media,” says Mr. Beecher. “Prime Creative Media has a proven history of investing in B2B mastheads for the long term, growing the products, the industries they serve, and the teams along with them. They really are best placed to ensure that these mastheads not only survive in the market, but thrive.”
Prime Creative Media and Are Media have already commenced the transfer, and will work together to ensure a smooth transition for their readers, clients, and team members.
About Prime Creative Media
Prime Creative Media publishes more than 80 print and digital platforms. It is a top employer of media professionals in Australia, now employing more than 130 full-time, Australian-based journalists, editors, graphic designers, business development professionals, and an in-house IT development team. Throughout its history, Prime Creative Media’s purpose of growing individuals, organisations, and industries drives its work in industry-leading magazines, websites, newsletters and events focused on supporting critical industries to the Australian economy.
About Are Media
European publishing giant Bauer Media acquired ACP Magazines in 2012 and expanded further in 2020 by merging with Pacific Magazines and welcoming iconic titles such as Marie Claire and Better Homes and Gardens. A new chapter began in 2020 under new owners, Mercury Capital, which rebranded the company as Are Media. With the divestment of the B2B titles, the company will continue with its bolstered portfolio across lifestyle, entertainment, fashion, beauty, homes and food.