By John Murphy, CEO, Prime Creative Media The case study is one of the most powerful tools available in B2B Marketing. It’s the ideal way to explain, in a practical and tangible way, how your products or services work, by having your clients do your talking for you. It’s social proof to prospects that working
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Understanding the buyer’s journey is key to building an effective marketing campaign.
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We outline the two key drivers marketers should focus on in aligning their digital strategy in the face of the Coronavirus crisis. By Zelda Tupicoff, COO, Prime Creative Media It’s not uncommon for B2B companies to rely heavily on in-person meetings and trade events in their sales process. Not many people buying industrial equipment, commercial
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