Prime Creative Media acquires ophthalmic magazine Insight and its digital platforms

Prime Creative Media is excited to announce that it acquired Insight magazine as of 30 September.

The publication, which has been Australia’s leading ophthalmic magazine since 1975, and its digital platforms are now being operated out of Prime Creative Media’s Melbourne office.

“Our success has been built on the success and growth of our clients, and we appreciate the opportunity to serve the ophthalmic industry, applying our purpose of growing individuals, organisations and industries,” says John Murphy, CEO Prime Creative Media.

“We have been working in partnership with Gunnamatta Media to make the transition as smooth as possible for our advertisers and our readers,” says Mr. Murphy. “We will be continuing to build upon the work of Gunnamatta Media, with further investments into the brand, including a new digital platforms that will be launched in the coming weeks.”

Current Editorial team members Callum Glennen and Myles Hume will remain on the publication, having joined the Prime Creative Media team. Experienced B2B media professional Julia Austin has also joined the Insight team as Business Development Manager, and is already reaching out to current Insight partners.

This is an exciting move for Prime Creative Media, as it enters a new industry in the health sector. Prime Creative Media is Australia’s leading B2B publisher, producing more than 27 mastheads, 80+ digital platforms, and dozens of major industry events. With offices in both Melbourne and Sydney, Prime Creative Media focuses on high growth industries including advanced manufacturing, transportation, food and beverage, infrastructure and resources, and commercial road transport.

For any enquiries on the acquisition, or to discuss Prime Creative Media’s plans with this exciting publication, please contact:

Julia Austin
0413 282 030
(0)3 9690 8766