Prime Creative Media is pleased to announce the acquisition of the industrial, mining, manufacturing and agricultural assets from Cirrus Media, effective 1 December 2015. The sale comprises of industry-leading mastheads, events, and web assets, including industry directories and the transfer of all existing staff and infrastructure.
“Cirrus Media has developed unique capabilities in the delivery of content marketing and lead generation in the B2B publishing sector. We will certainly benefit from this highly developed skill set and the expertise that has been developed within its talented workforce,” said Brad Buchanan, Chief Operating Officer at Prime Creative Media.
“We have the highest admiration for the team at Cirrus and we now look forward to integrating them into our organisation. Clients currently utilising the products and services in this division will see no change in service or quality levels and will now have access to increased reach and options as part of a larger portfolio of products and industries we serve,” said Buchanan.
The purchase sees the Melbourne-based publisher Prime Creative Media expand into Sydney with existing staff to be based in Chatswood, New South Wales.
The latest acquisition by Prime Creative Media follows closely on from the February purchase of the ASX-listed Commstrat and the launch into the infrastructure and waste management sectors.
Fast becoming the dominant B2B publisher in the ‘industrials’ sector, Prime Creative Media’s multi-platform offering and engagement with strong, vital industries is proving to be a winning combination.
Living their credo of ‘growing individuals, organisations and industries’, and showing leadership through service, the team at Prime Creative Media strives to add value to Australia’s B2B sector.
This latest addition to Prime Creative further cements the company’s commitment to creating business opportunities and growing Australia’s presence within the global marketplace.