Prime Creative Media launches new waste management communications platform

Prime Creative Media (PCM) has made a big statement unveiling its new multi media communication platform for the waste management industry via Waste Management Review and its website

Executives from private enterprise and local government involved in waste management and recovery will now be able to access the latest information to help make more informed decisions via a diverse range of mediums including web, electronic news service and print. The launch of the new communication platforms is delivering on PCM’s commitment to providing increased resources and the latest digital infrastructure to this valuable industry.

The waste management industry generates more than $11.1 billion in income and employs well over 35,500 people. Changing government policy and the demands of local authorities for contracted municipal waste collection and treatment services are the main drivers, as well as the evolving needs of the industrial sector.

As our growing population continues to require better and more advanced waste and recovery processes, having a quality industry platform to share knowledge and experience becomes imperative. The waste management sector deserves an intelligent publication that can help promote its growth and sustainability.

Group Managing Editor for PCM Christine Clancy has directed the initiative and is excited by the development of the new team and the enthusiastic feedback from the industry. “We are grateful to be able to work with and support world class professionals and businesses in one of our nation’s most essential industry sectors,” said Christine

PCM brings a new level of media expertise, integrating exceptional journalistic credentials with high level print, digital and social media capabilities to deliver growth for individuals, organisations and industries. International journalist Annmarie Unwin is heading up the editorial team while the highly regarded industry stalwart Trevor Herkess will be managing the commercial side of things.

The latest launch from PCM follows on from the acquisition of media and data assets of ASX listed Commstrat Limited (COJ) earlier in the year. The organisation has continued to expand on a solid foundation built in high-growth and essential industries such as transport and infrastructure, local government, education and hospitality.