Prime Creative Media is an integrated marketing communications specialist. We are the largest independently-owned business-to-business publisher in Australia. Our mastheads are proven industry-best, multi-channel communications platforms, integrating print & digital media with events. We work closely with companies focused on high-growth industries, both Australia-wide and globally.

Our platforms connect organisations with industry decision-makers. Our editorial team provides key market knowledge and intelligence, as trusted advisors to the industries we serve.


The dangers of going dark: How your marketing strategy now will affect your market share post-COVID

By John Murphy, CEO, Prime Creative Media The current pandemic has put society in a mindset that can best be compared with a war time mentality. Many are scared for their safety, unsure of what the post-COVID world will look like. The same can be said for corporate sentiment. Almost all companies have been affected

Showcasing hero clients to promote your business (and theirs)

By John Murphy, CEO, Prime Creative Media The case study is one of the most powerful tools available in B2B Marketing. It’s the ideal way to explain, in a practical and tangible way, how your products or services work, by having your clients do your talking for you. It’s social proof to prospects that working

How to get the most out of digital marketing during Covid-19

We outline the two key drivers marketers should focus on in aligning their digital strategy in the face of the Coronavirus crisis. By Zelda Tupicoff, COO, Prime Creative Media It’s not uncommon for B2B companies to rely heavily on in-person meetings and trade events in their sales process. Not many people buying industrial equipment, commercial