GRAM Magazine
GRAM magazine is a monthly compilation of how a city experiences all things food and drink. It does away with traditional magazine formulas, offering instead a snapshot of articles, opinions and reviews, published online by local food bloggers. It has been created to give its readers access to varied, unbiased and unedited opinions about eating and drinking in Melbourne, from independent and local sources.
Its not all about what’s the latest or the coolest or the best written – just what’s positive. Food and drink is everybody’s domain. The food blogging community is made up of many individuals – each with their own style, skill, character and motivation to do what they do. GRAM aims to paint the picture of the online food and drink information experience in a print format.
Content is based on relevant online food and drink news, events and articles. The aim is not to recommend places to go or what to do, but to represent what’s being published online, including where people are eating, what they’re cooking, and what they like – allowing readers to make up their own minds, and increasing the profile of Victoria’s world-class food industry along the way. For this reason, GRAM’s feature categories aren’t always fixed, shaped instead by the topical subjects and experiences being described in the online world.
Informative, beautiful, and solely dedicated to the topic of food and drink, GRAM takes a straightforward approach, leaving the reader free from distraction. Several regular features concentrating on restaurants, cafés, specific experiences, and home cooking, sit amongst the occasional and topical, including bars, pubs, markets and regional stories.
Powerfully unique, GRAM has the advantage of being the first of its kind in Melbourne, launching without any direct competition. As a free publication in the street press network, GRAM is easily accessible to the Melbourne food-loving community.